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Business Communication

  • 2Days


Art of Speaking & Selling Skills The word ‘communication’ is derived from the Latin word ‘communicare’ that means to impart share or make common. It is a process of exchange of facts, ideas, opinions and as means that individual or organization share meaning and understanding with one another. In other words, it is a transmission and interacting the facts, ideas, opinion, feeling and attitudes. The term business communication is used for all messages that we send and receive for official purpose like running a business, managing an organization, conducting the formal affairs of a voluntary organization and so on. Business communication is marked by formality as against personal and social communication. The success of any business to a large extent depends on efficient and effective communication. It takes place among business entities, in market and market places, within organizations and between various group of employees, owners and employees, buyers and sellers, service providers and customers, sales persons and prospects and also between people within the organization and the press persons. All such communication impacts business. Done with care, such communication can promote business interests. Otherwise, it will portray the organization in poor light and may adversely affect the business interest. Business communication brings with a lot of challenges such as making presentations in front of large audiences, presenting data in an interesting manner so as to

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